Anna Lascata – Contemporary Country Style by A. Hume
A lovely article on the brand Anna Lascata by one of our very dear customers, Archie Hume in Kelso, Scotland.
To read the full article including all their pictures, please visit their website:
Anna Lascata – Contemporary Country Style
Birth of a Brand
Ladies country fashions are a tough nut to crack.
How to break into a world of established brands that command enviable loyalty. Where traditional materials and classic styles are prized above novelty and whimsy. And where you are likely to encounter the most discerning shoppers in the world. Ladies who expect high quality, who’d be appalled at the idea of High Street fashions that last only a season.
You’d be forgiven for opting to leave well alone. Unless that is, it is your world too. Unless you are as attuned to the subtleties of country style as the women you design for. Unless you can see exactly what these ladies want as clearly as you can see your own face in the mirror.
Perhaps in this case, if you had worked for over a decade with one of the most successful country brands, say Dubarry of Ireland. If you lived and breathed country fashion as Elisabeth Gierveld does, then you might be tempted to give it a whirl.
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